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As you may know, we are based in Durham and France.

Our customer base is growing and we need a sales intern to help us manage this growth and participate actively in the growth. GreenIvory promotes telecommuting, offers an international environment and many career opportunities.

Discover more about GreenIvory’s offer at http://GreenIvory.com/careers and our latest growing product: http://ContentLC.com.


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Quick history of magazine publishingDo you know your history?

 

Publishing has gone through tremendous evolutions since the dot-com crash.

 

Visit our blog Publishing Opinions to discover our new infographics on magazine publishing!

Technologies developed by GreenIvory were recognized by the global tech giant IBM. As if this was not enough, GreenIvory’s CEO, Jean Georges Perrin, is renewed as an IBM Champion.
[...]

Read more on GreenIvory’s corporate website

To activate the English subtitles, click on the “CC” icon under the video.



Jean-Georges Perrin’s talk at TedXAlsace is now available on our YouTube channel (http://www.youtube.com/watch?v=ObZnmkESLS0). Subtitles in English and in French were added to the video. The slides are available on SlideShare.
Here is the whole text in English:


You and I have one thing in common.

You and I, we are part of a privileged elite.

We are one of the 10 species that use tools to improve their lives.

When we think of tools, we immediately think about hand tools, like a wrench. But what is actually a tool?

I developed this “insight” recently not far from here, the eagle animal park in Kintzheim in Alsace. The bird you see in the picture is called an Egyptian Vulture. It drops a stone to break ostrich eggs and get to the contents.

Prehistoric man created his tools to hunt, to assemble his clothes. When we imagine prehistoric humans, we think of them as primitive hunters of mammoths. In fact, prehistoric man had needles to sew skins together and thus improve his clothing.

When we think of the Gauls, we first see Asterix and Obelix, This last one… not being overweight…, just somewhat wrapped. Yet the Gauls invented the first grain harvester.

In 1896, when the August and Louis Lumière projected their movie “The Arrival of a train at La Ciotat” an urban legend was that the crowd run away in a panic. If we had not overcome this type of fear, we never would have had a film like Avatar.

When I was ten I lived in Morocco, my father managed a factory. When one asked me what I wanted to do later, I said “robotics engineer” At the time, my motivations were not clear, I often said, wrongly, “to avoid work” When you are a young teenager your wisdom may not be at its best…
Actually, for a long time I wondered why. I wondered what were the underspanning motivations for such a thought.

I came to the conclusion that I wanted to improve human lives. Although working conditions in the factory of my dad were very good, I wanted the work more enjoyable, less repetitive. That’s why I wanted to build robots.

Robots are cool for geeks, but for most, robots are scary. Even if there is nothing rational about that. We must educate, explain, and demonstrate that their contributions are positive.

There are also some unexpected consequences of inventions. Alexander Graham Bell invented the telephone so that normal people, can call scholars to learn and thus improve their lives. A kind of TDEx before the time … Fortunately (or unfortunately), other uses have developed.

Man has always created tools. For me, the primary driver is to improve his life and, occasionally, based on his level of altruism the life of others.

So, I imagined of a simple process for the implementation of technologies and tools.

Take little graph. Horizontally, I put the time. Vertically, I put the improvement of life. Of course, there is no real unit of measurement for “improving life” (although there are people working on the subject), but let’s assume…

Then I divide my cycle between three stages:
The initial phase of innovation and discovery.

Then we reach a stage of fear and questioning.

To finally arrive at what I call the quantum leap.

There are many examples of fears, I mentioned robots, movie … I did not find traces of prehistoric man or on the Gauls, but I think we can easily imagine that the sight of a flint ax , for a Neanderthal it would not be very reassuring. Same would be for the phone to Mr. Bell, for the steam powered wagon of Nicolas Joseph Cugnot, for the Edison’s lamp, for the first rockets sent into space …

I still remember my grandmother saying “if the weather is quite out of order, it is because of all the satellites that we send into space.”

I’ll take another example, more concrete and closer to us and one I know quite well …

At the beginning of the Internet, everyone quickly found it’s great. It was so great that it generated a financial bubble. It exploded. and created a lasting irrational fear that “all internet companies will fail.” Now, this idea is solidly rooted in the minds of many financial lenders of our beautiful region.

But fortunately, Web 2.0, and now the Web Squared, have emerged, allowing the quantum leap to take place.

Now what?

Man produces tools more complex tools. This summer, while vacationing in the U.S., my wife and I, we purchased a robot that vacuums the floors of our home.

This robot goes through my house automatically.

Our lives have been greatly improved.

Before we go on, I think it is important to understand that this curve is unending. One of my favorite quotes is that of Thomas Watson, author of the famous “Think” of IBM. Tom Watson was the president of the company for many years. In 1943, he believed that the world market for computers would be limited to five …

closer to our times, in 1977, the president and founder of Digital Equipment (DEC) said that the computer has no place at home. This is an example, but many sahred this thought .

There are many such examples.

Where are we in the development of our internet tools? Right now, I see one of these plateau.This step comes as Web 2.0 and Web Squared slowly mature into practical applications.

You already can hear the irrational fears which appear:

I do not trust the Internet. I do not trust Facebook. I’m afraid to be fooled. Where is my personal data? How do I know if it is well protected?

My goal today is not to try to argue each of these points. But ust compare this novel environment with the conventional accepted world. What guarantee offers your bank to protect your accounts? What happens if you lose your car keys? Just recall Père-Noël.fr?

Père-Noël.fr was one of the biggest disasters in French e-commerce, but it is now all forgotten.

Many of our tools have become real & complex machines.

And the reason we were raising all these questions is simply because we do not trust these machines.

Of course, we trust a number of machines: dishwasher, car, I just took the train to take me here, with all the mechanisms set up by the SNCF and RFF … I even trust an automatic vacuum cleaner in my house.

Let’s imagine together all we could do if we would trust new generation internet machines.

Suppose that the machine understands my mails. It could identify who are my best friends (close friends, not those on Facebook). As the machine has access to my address book, it knows that one of my best friends lives in Massachusetts, near Boston.

I am interested to know what is happening in Boston. I am interested in what impacts my friend such as the collapse of a Big Dig tunnel, the Celtics being champions in 2008, the Red Sox beating the Yankees regularly.

Continue to dream: I just confirmed my flight to Las Vegas next October. The machine knows me and can suggest some interesting activities to do in “Sin City”.

There is of course no relationship with the pink phone mentioned earlier …

I believe Facebook knows … I’ll be in Morocco for the second Ignite in Casablanca. The machine can offer me some interesting information about the Kingdom of Morocco.

I have many more examples, but I must stay within my allocated 18 minutes and I cannot reveal everything.

In addition, I do not want to search for all this information. It must come automatically to me. The machine should get it and bring it to me automatically. I must be able to access my computer, my phone, my TV, my tablet or any other média …

To refer to a daily routine, imagine your morning newspaper, just tailored for you. The remaining question is how to give this machine a little dose of fantasy & creativity in order that the morning paper is not a dry listing of facts

I believe in the personal tailoring and screening of the information flow. It opens new doors for us that we do not yet imagine.

This is the future.The near future. To achieve this, we must trust the machines.

The machine will save time, make us more efficient. If so wished we can “info-snack”, we can use the targeted information when and where you want it …

In conclusion, I quote a friend of mine “we are what we share”. It is time to share with the machines. If we trust the machines, we will improve our lives.


Jean-Georges Perrin, TEDxAlsace (Mulhouse), October 2010


Jean Georges Perrin, GreenIvory's CEO

Jean Georges Perrin, GreenIvory’s CEO & founder, sends a letter to his customers and friends. You can read it directly on our corporate web site. Four years of active presence in Europe, almost six in the United States. The company who believes “information should be experienced” is doing well and promises more surprises in 2012…

Read more about it on GreenIvory’s corporate website.

VoiceObserver™

Don’t leave your brand to others.
VoiceObserver™ is now a mature product and leaves its beta status and adds a fantastic new feature as it goes back in time to analyze online reputation. Curious about how much and how far? Discover it all on our blog.

Don’t forget that VoiceObserver™ is really tailored for benchmarking brands. So don’t forget to add your “favorite” competitors when you start (or edit) an analysis.

Find out more: http://VoiceObserver.com.

OnliGence™

Tailored information.
OnliGence™ is a great tool to help fight information overload by classifying automatically news which are meaningful for you. Unfortunately, OnliGence™ is only available on the French market (for the time being), but stay tuned for a launch probably at the end of this summer.

Find out more: http://OnliGence.com.

The metamorphosis continues for MashupXFeed!

First, MashupXFeed Business has assumed its new position relative to MashupXFeed Free and publishing via MashupXFeed Free is now limited to just one item per day.

In other news, the MashupXFeed Blog has finished its internal upgrades. There’s a new design and a new philosophy in place. Searching through its new dynamic theme, you will find all the information about MashupXFeed and the kinds of benefits and results it can bring to your online publication. Soak up all the tips and tricks at http://blog.mashupxfeed.com!

In May, we do what we may,

May will be an intense month for GreenIvory!

May 3rd, Activis Workshop- GreenIvory presents on the value of content.  Contact: jg.perrin@greenivory.com

May 12th, GreenIvory presents on “new web trends” in Mulhouse.  The conference is free, but registration is required.  NOTE: at the time of this posting there were fewer than 60 seats available.  Contact: jg.perrin@greenivory.com

May 15th to May 18th, IIGU Informix Conference in Overland Park.  This is the fourth conference dedicated to the technology and trade developed around Informix.  Contact: jg.perrin@greenivory.com

May 19th and 20th, the 16th International Forum on Enterprise Development as part of Futurallia in Kansas City.  Contact: jg.perrin@greenivory.com

May 20th, sitting with AMPI on a presentation about the Procure Net platform.  Contact: a.piguel@greenivory.com

May 26th, a GreenIvory event at the Maison de L’Alsace in Paris.  Contact: jg.perrin@greenivory.com

All this in addition to a few other surprises…. lots of opportunities to discuss MashupXFeed.com and VoiceObserver.com.  Perhaps there will even be some information about OnliGence.com (if you can torture it out of me).

This week sees the introduction of a great new feature to VoiceObserver: the automatic detection of overall tone. We connected this detector earlier this week and now most articles that you see will be marked with an indication of its general spirit. We invite you to double-check the character of articles that you see and give feedback as to the tone you think the article has if it doesn’t match what our detector suggests.

We also have fixed a bug that allowed registration on the site without entering an e-mail address.

I will be attending Futurallia in Kansas City on May 18 – 20 (just following the IIUG Informix Conference). My goal is to find 3 different kinds of partners there:

  • Empower distributors to offer and build their own service offerings on top of our solutions.
  • Extend technology partners with our know-how in web data analysis and curation (cleansing).
  • Identify language specialist to extend our tools in some language areas we do not cover internally (we cover English, French & German).

I will, of course, bring, demo and showcase MashupXFeed™ and VoiceObserver™ (and probably a preview of something radically new!).

For more information:

 

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